When we talk about Top eCommerce Trends of 2014, consumer behavior is the first concept that comes up in every marketer’s mind. Ultimately it’s for buyers, so no matter how much you have spent on your website, it cannot have good market value until they find it usable.
This post will help you know what the consumers expect from you in 2014 and what you should do to meet those standards. We begin with:
What Influences a Buyer’s Decision?
Is it the color of your page, a discount offer, your logo or a social media update?Well it’s a mix of all.Learn how :
• The color psychology has lot to do with why a visitor chose to stay on a page or left it instantly. For instance, red is considered to be the most important color for engaging impulsive buyers. If you will check major brands like Canon, coca cola, LG, Fiat, Mitsubishi etc. you will notice that all of them have red dominant. So a fascinating color appeal is must for keeping your bounce rate in control.
• Other than this, it’s your brand image that instigates to take the final decision. So, working on improving your brand value on web is more than a necessity for you. You can start with your logo re-design and assess other design & development elements on each page to improve the overall impact. Updating your web pages helps improving the conversion funnels too and increases sales.Improving your visibility through search engines can help greatly in brand establishment.
• Similarly, offers play crucial role to compel a thought to buy. Familiarity with consumer demographics is essential before lowering down the price. It depends on customers’ sensitivity whether or not your discounts will fetch expected results. Like a price sensitive consumer keeps changing supplier and a product sensitive looks for his favorite rand to offer a cut on price.
• An active presence of a business on social media sites gives due weight age to its trust and goodwill among potential buyers. Online Customers are likely to have more interest in companies that share updates about themselves on public platforms. It builds their curiosity and adds to seller’s popularity, which ends up giving relevant traffic to a site. But, all these perks and benefits can be enjoyed only if you pursue social media marketing intelligently.
How Your Target Audience Reacts and How it Affects Your Sales?
Each part of your website is meant to evoke a reaction and convey a user experience.So, everything from footers, headers, CTAs to text has to be in persuasive enough to convey your business purpose.
Surveys tell that a visitor, when lands on your site spends 8 seconds on average to explore what all you are offering. . So, it’s a challenge for your site to grab his attention in this shortest time span or else you may lose him. Tracking the real time probabilities can improve your revenue scale and maximize conversions.
Ably Soft believes that your consumer is most important for rising above the pack. Hence we give due attention to user psychology and buying behavior. With our 9+ years of experience in ecommerce development, we guarantee consumer friendly sites that are rated high on conversion scale. Discuss your project with us to get personalized web design & marketing services.