Converting your web traffic into sales is not impossible if you know few things that impact your conversion funnel. Every stage of your marketing funnel must prompt an action, when a user lands on your website. If you lack there, then chances are that you may lose your significant share of sales too.
Here are few ways which can help you grow sales by fetching more conversions:
• Leads development - The information you get about visitors can be utilized for attracting them towards your products and services. By providing useful information that serves their purpose, you can build up their interest in your business.
Educate to Evoke a Response
Analyze which problems they could be facing and engage through mails and newsletters that educate them about various prospects. It encourages relationship building and leads to revisits that pave a way for selling your products/services. Make them more familiar with your identity through social media updates, newer notifications, mails, but make sure that you add value to your content so that it caters to their individual needs.
• Call to action – CRO professionals at Ably Soft believe that strong call-to-action can bring momentous change in your traffic conversion, if planned well. Think wisely how many CTAs need to be there on a single page and where you place them. Basically, a visitor must get clear idea of what you expect him to do.
In most of the cases, users do not scroll till end, until they get authoritative call to action above the fold. Therefore, this is the best place to put a statement that prompts some action.
• Control Bounce Rate - There are a number of reasons why bounce rate goes up, but the most common of them is the loading time. If your landing page takes more than five seconds to load, then there are enough possibilities that the visitor may leave you there only. Hence, this is the first thing to check and fix on your website pages.
Other than this, making significant improvements on landing pages can help you keep a user on the page and bring down the bounce rate considerably. The changes may include anything that is killing your target users’ interest.
• Enhance user experience - This is one area that conversion rate experts focus on the most because it creates ground for user engagement. You website must convey your target audience clearly what you offer them. Create usability by finding out what target customers expect and to know that analyze their online behavioral patterns.
Create intuitiveness in your way of designing by adding inspiring content and uncomplicated features. Leave room for feedbacks, make the checkout process easy and make each function painless to understand and operate.
• Landing Page Optimization - Keep on checking results of all the additions, changes and deletions that you make on your site, whether it is a CTA, image, layout, colors, tab or a page. Do split testing to check whether the improvements are bringing anticipated result or not. Use analytics to know the click through rate and analyze user responses to support further planning. It will give direction to your conversion rate management and add to sales.
You are most likely to lag behind if any of the above mentioned standards are not met perfectly. To get more insights on converting traffic and improving sales get in touch with Ably Soft team and build up a winsome conversion funnel.