• Control Bounce Rate - There are a number of reasons why bounce rate goes up, but the most common of them is the loading time. If your landing page takes more than five seconds to load, then there are enough possibilities that the visitor may leave you there only. Hence, this is the first thing to check and fix on your website pages.
Other than this, making significant improvements on landing pages can help you keep a user on the page and bring down the bounce rate considerably. The changes may include anything that is killing your target users’ interest.
• Enhance user experience - This is one area that conversion rate experts focus on the most because it creates ground for user engagement. You website must convey your target audience clearly what you offer them. Create usability by finding out what target customers expect and to know that analyze their online behavioral patterns.
Create intuitiveness in your way of designing by adding inspiring content and uncomplicated features. Leave room for feedbacks, make the checkout process easy and make each function painless to understand and operate.
• Landing Page Optimization - Keep on checking results of all the additions, changes and deletions that you make on your site, whether it is a CTA, image, layout, colors, tab or a page. Do split testing to check whether the improvements are bringing anticipated result or not. Use analytics to know the click through rate and analyze user responses to support further planning. It will give direction to your conversion rate management and add to sales.
You are most likely to lag behind if any of the above mentioned standards are not met perfectly. To get more insights on converting traffic and improving sales get in touch with Ably Soft team and build up a winsome conversion funnel.