Google rolled out its Page Rank update today on 6 Dec, i.e. almost the end of year, although it was assumed that no more updates will be put forth by the search giant now in 2013.
PageRank is a computation of both, quantity and quality of links belonging to a website. It’s a rough estimation of sites that Google used as its first ever algorithm. The basic notion behind Page rank significance is that more important websites have more prospects to receive more plus good links from other sources.
It was believed that no more Page Rank update will come in 2013 after the last one appearing in Feb 2013 and Matt Cutts saying that he would be surprised if further updates rolled in. Well, whatever the actual reason, whether it is done to strengthen the nearly dying state of Page Rank or for keeping the surprise drifts up, it has certainly succeeded to come as a winter’s ice-cream treat to all webmasters.
Check out your new page rank to know how well you got treated!