Usually Conversion rate experts suggest improving the functionality of a website to make it fit for sales but rarely do they tell you how it can be done. So, instead of talking about those suggestions, we are sharing the actual ideas that can enhance functionality and raise the bar of your conversions smartly.
Make Your Product Explicit
The photo and descriptions you user for each product must be easily understandable. Make them impressive to attract visitors’ attention. If your product or service is complex, adding an explainer video or demo can be helpful.
Make Your Home Page Impressive
Half of your sales drop due to uninspiring homepage. You must invest in an engaging website design to it to make your homepage impressive as this is the first thing that conversion rate experts tell you to do.
Make the Purpose of Your Site Clear
Change the things that confuse your buyers. Be clear about what you want your customers to do. Offer value proposition to convince the visitors and grow their interest in you.
Effectively Use ‘Contact Us’
Do not overdo the contact page. Keep it simple to use and don’t forget to give contact link on other pages too.
Add Credibility to Your Business
Make use of security badges, testimonials, Guarantees & social proofs to earn trust of your customers. Growing their trust in your brand is the most important part of Conversion rate optimization. Don’t even Hide Shipping and Taxes information for that matter.
Use Email Retargeting on Abandoned Carts
If you are facing high bounce rate even when visitors reach the last step, even after a very good site then probably your visitors need another gentle push. Send emails for retargeting visitors who left the conversion funnel midway.
Appropriately use call to action
Don’t add too many calls to action on one page and pay attention toward the color & size, which should not be too big.
Using these sale boosting ideas can make your profits double without attracting more traffic. Optimizing a platform for conversions can bring a sea change in your sales volume, if you do it as per user analysis and market study. For this you must hire Conversion rate consulting services that can do the needful for your website.
This blog post is written by the experts of Ably Soft, a design & development company that offers conversion rate management services and specializes in all forms of e-marketing. Having worked for leading brands, it is applauded for out of the box approach and promising solutions. You can talk to its team in a free discussion and take suggestions for improving sales of your website.